Why We Learn

As a culture we've been conditioned to learn for the purposes of passing tests and producing grades. Conventional

As a result it's common for us to stop intentional learning once we've reached the minimum educational threshold for our given careers. 

Simply put, we tend to view learning as a necessary evil rather than a means to live a good life and lead others to do the same.  

Unconventional Learning

Experts at Becoming Experts

Navy SEALs spend a majority of their time learning and training for the sole purpose of dominating the environments in which they exist. They learn to gain the capacity to affect change. We call this power.  

Though we've been in a knowledge based environment for over 20 years, many people still don't make training and learning part of their daily routine.  Again, we've been conditioned to equate learning with passing tests and earning certificates. Which have nothing to do with living a good life, so why bother right? 

Excessive commitments and demanding work schedules are viewed as the reasons for not studying everyday, rather than the consequences of not studying everyday.  (You may want to go back and read that again.)

If you've gone too long without being in regular learning practices, it's likely you've already begun to experience the negative affects--- job loss, insufficient incomes, stress, working more than 8 hours a day, and even compromised health. 


It's Not So Easy

A membership here is clearly not for those who refuse to accept the importance of training and learning everyday; however, I suspect that for many, these regular practices have taken a backseat to that which might seem more pressing in the moment.  

For this reason, we're going to be launching "Why We Learn" to reveal the underlying principles of learning which affect your daily ability to perform at your optimal level.  

Before we launch we have two quick questions for you.